Sony Mobile Communications has decided to launch ODM models of Windows Phone 8-based smartphones, while concentrating its R&D efforts on Android and Firefox models, according to industry sources.
Through the cooperation deal, Sony Mobile aims to sell its WP8 phone to telecom operators in the US, while Microsoft aims to tap the Japan market in order to expand the global share of WP8 phones, said the sources.
Sony Mobile and Taiwan-based ODM Compal Communications have nailed down orders for 1-2 models, with an additional 2-3 models still under discussion, noted the sources, adding that order volumes for the initial 1-2 models will reach only tens of thousands of units each.
Global sales of WP8 phones are expected to top 50 million units in 2014, accounting for 4% of total global smartphone sales in the year, the sources estimated.
Nokia will account for 90% of WP8 phone shipments in 2014, and other vendors including Sony Mobile, HTC, Samsung Electronics and Huawei will share the remaining 10%, added the sources.
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