BBM was scheduled to launch on Android and iOS devices over the past weekend, marking the service’s expansion beyond BlackBerry’s own hardware. However, the release was quickly cut short due to technical issues with no word on when it might re-launch.
The company’s most recent setback clearly isn’t enough to slow down BBM’s expansion. The messaging service is one of the company’s few remaining valuable assets, and bringing it to desktop computers will help give BlackBerry an edge over competing apps like WhatsApp, which only works on mobile devices. The company still has to face off with iMessage, Facebook Messenger and Google Hangouts, however, all of which work on both mobile and desktop, and have massive built-in user bases.
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